21 results for author: escorial

Web Designers, Get Back your Self Respect

During my career, managers working with me for years, have used this phrase or something similar to define my job. I am sure many of them have done it with a touch of humor; they know what I have been doing for years (if I have been doing it right), but as a first introduction on a meeting it does establishes in front of the client what they expect your contribution for the projects should be. Making things look good is nice, heck I am happy I can make things look good, but the point is how this situation reflects the idea that many people have about what the job of a designer intakes, and what's even worst, what it is these managers and their ...

DODO-Designer: A Specie On the Edge of Extinction

When I started my career more than 20 years ago, I was trained as a print designer. I learned about grids, typography, color theory, and a long list of skills I carry with me. Around 1996 I decided to share my time between designing print materials and making the first step in the new world of web design. It was one of those moments where I felt I needed to adapt to an upcoming change, one I felt would be big and would change my life. I learned HTML, and sent annoying emails to my "web heroes", asking for advice and any knowledge they could share with me. Little by little I submerge myself in the new world of the web. Without noticing I was ...

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Curriculum Vitae

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Some Awards & Recognitions

Silver Case Award of Excellence: UCR Magazine: 10 Ways to Happiness Spring 2013 Gold Case Award of Excellence: University of California, Riverside Website Gold Case Award of Excellence: UCR Extensions Website


Bachelor’s Degree in Advertising and Media Communication. Facultad de Ciencias de la Información || Madrid, Spain || 1994 Specialized in creative design for advertising campaigns, marketing and Public Relations.

Creative Director

Juxt Interactive, Newport Beach, CA 1999 to 2004 Guide, lead and motivate a team of designers and programmers, to create leading edge interactive designs. Responsible for the art direction and design of interactive micro sites, full websites, animations and additional print materials. Involved in business development and clients presentations.

Creative Director :: Web Department

MasMadera Advertising, Madrid, Spain 2004 to 2005 Responsible for the creative direction, design and production of assigned projects. Planning and conceptualizing online advertising campaigns. Creating the communication strategy, selecting media and making sure all pieces served the clients goals. Involved in business development and presentations to clients.

Web Designer :: Self Employed

Escorial Design, Riverside, CA 2005 to 2007 Design and build websites, templates and blogs for multiple clients. Creation of flash interactive banners. Meeting with clients to help development and implementation for online strategy; including social media presence.

Creative Director

University of California, Riverside, CA 2007 to Present Oversee and lead the Creative Design Services department for the Office of Strategic Communications. Responsible for developing, evolving and managing the visual components of UCR’s institutional brand across multiple print, multimedia, online and mobile platforms. Serving the needs of University Advancement as well as a wide variety of campus clients. Lead initial project assessments, supervise the use of budget, staff assignments and outside vendors, and guide development of high-level concepts for key design projects. Design and production of multiple web and print projects.

Building Champions

The Athletic Department was looking for a refreshed graphical and conceptual design to launch their new support campaign. With the goal to reach the community and donors; increasing their support, we develop a concept that reflected both sides of our athletes, making them more approachable. The university not only builds athletes, but it build professional leaders, by developing skills that can be used not only on the court but in their future profession and life. Multiple design concepts were presented to the Athletics Department. From print materials, to a micro-site, mailers, and e-mails all created for the full ongoing campaign. At the end ...

Creative Writing MFA

Website developed for the MFA in Creative Writing and Writing for the Performing Arts, in Palm Springs. With a graphical approach based on vintage imagery and illustrations, we wanted to communicate the long tradition of this program, and using this in contrast with the modern facilities were the program was done. Website no longer available.