Work History and Resume

With over 20 years of full-time fast-paced agency experience I've been delivering proven results for a broad number of clients; from small non-profits, to multinationals like Quicksilver and Billabong. I've work from strategy, concept, design to finished art.

  • January 18, 2014

    Professional History

    Experience and Resume

    1999 to Present

    Branding + Identity + Web design + Responsive Design + Advertising + Marketing Communications + Campaigns (Print and Digital) + Strategic thinking + Creative Direction + Art Direction + Project Management.

  • October 6, 2014

    Creative Director

    University of California, Riverside, CA

    2007 to Present

    Oversee and lead the Creative Design Services department for the Office of Strategic Communications.

    Responsible for developing, evolving and managing the visual components of UCR’s institutional brand across multiple print, multimedia, online and mobile platforms. Serving the needs of University Advancement as well as a wide variety of campus clients.

    Lead initial project assessments, supervise the use of budget, staff assignments and outside vendors, and guide development of high-level concepts for key design projects. Design and production of multiple web and print projects.

  • October 6, 2014

    Web Designer :: Self Employed

    Escorial Design, Riverside, CA

    2005 to 2007

    Design and build websites, templates and blogs for multiple clients.

    Creation of flash interactive banners.

    Meeting with clients to help development and implementation for online strategy; including social media presence.

  • October 6, 2014

    Creative Director :: Web Department

    MasMadera Advertising, Madrid, Spain

    2004 to 2005

    Responsible for the creative direction, design and production of assigned projects.

    Planning and conceptualizing online advertising campaigns. Creating the communication strategy, selecting media and making sure all pieces served the clients goals.

    Involved in business development and presentations to clients.

  • October 6, 2014

    Creative Director

    Juxt Interactive, Newport Beach, CA

    1999 to 2004

    Guide, lead and motivate a team of designers and programmers, to create leading edge interactive designs.

    Responsible for the art direction and design of interactive micro sites, full websites, animations and additional print materials.

    Involved in business development and clients presentations.

    "Luis was one of the best art directors I have ever had the pleasure to work with. His passion, dedication, talent and positive spirit made him invaluable to all his team members. He is on my favorite people on the planet list due to his generosity, selflessness and endearing personality. He is one of those special ones for sure."- Todd Purgason, Founder and Creative Director of Juxt Interactive
  • October 6, 2014


    Bachelor’s Degree in Advertising and Media Communication.

    Facultad de Ciencias de la Información || Madrid, Spain || 1994
    Specialized in creative design for advertising campaigns, marketing and Public Relations.
  • October 6, 2014

    Some Awards & Recognitions

    Silver Case Award of Excellence: UCR Magazine: 10 Ways to Happiness Spring 2013

    Gold Case Award of Excellence: University of California, Riverside Website

    Gold Case Award of Excellence: UCR Extensions Website

    Winner Flash Forward Festival, Amsterdam 2001, 3D category

  • October 8, 2014

    Curriculum Vitae

    Download My CV