Living the Promise

UCR Fundraising Campaign

02

Design and Motion Graphics

Creative director, art director

In 2020, the University of California, Riverside launched its first-ever fundraising campaign in the institution’s history.

The goal was to develop a brand identity and visual style that would capture the university’s vibrancy, innovation, and diversity, while staying true to the overall institutional brand.

We used this video as a general introduction to showcase the “Living the Promise” campaign’s look and feel.